$-$What is your industry about? What are relevant changes happening in the Political, Legal e$.$t$.$c context relevant to your industry?

$-$These changes are industry drivers e$.$g Customer preferences.

$-$What are you innovating to respond to customer needs?, why is this feature important to customers?

$-$Is this feature part of the strategic intent of the organization?

Determine incremental or radical innovation.

Value Cluster

$-$What is the value creation enabler? E$.$g Technology, $4$IR$,$ Data Analytics,

$-$What is the perceived value?

$-$Who is the target Market?

$-$What are the opportunities for collaboration?

$-$What clusters will enable collaboration e$,$g value chain, brand name, easy access to infrastructure, IT Infrastructure, Human

Resources

Framing the Market

Opportunity

Market Space Offering

$-$Who are the stakeholders e$,$g regulators

$-$What is your unique market space offering $($relevant to the innovation idea?$)$

$-$How will your idea promote the offering?

$-$What are the threats to the idea?