Question: what is your opinion and thoughts for this statement concerning Hispanics being projected to be the largest demographic segment in the U.S. by 2050 and
what is your opinion and thoughts for this statement concerning Hispanics being projected to be the largest demographic segment in the U.S. by 2050 and If this is true, will this change the segmentation in the grocery industry, the fast-food industry, or the casual dining industry? How So?
150 words
There are more than 50 million Hispanics living in the United States. By 2050 it is projected to grow to 130 million. Hispanics have a $1 trillion plus purchasing power. They have spent more than $53 billion on food away from home. Hispanic shoppers typically spend a greater percentage of their income on groceries than non-Hispanics. About 84 percent of Hispanics visit restaurants to dine in and at least 155 times a year for takeout. The Hispanic market segments in several ways that manifest in different brand perceptions purchase patterns, language preferences, and media usage. Hispanics feel restaurants are an ideal place to spend time with the family since they are very much family oriented.
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