• What is your overall analysis / thoughts on your final BANK BALANCE and position on the leaderboard in your simulation?
• What is your overall analysis / thoughts on your final SCORECARD results in the simulation?
• In terms of strategic marketing decisions, what did you do well?Why?
• In terms of strategic marketing decisions, what did youNOTdo well?Why?
• What MKTG 1010 concept do you feel that you understand better after completing the Final Simulation?Why?

Cashflow Report:

Corporation KevGear Troy Taylor Alpine High Wafaa Shammout SnowSport EastWest

Gross Profit 1028.000077 1176 462.5000485 1140.000105 662.0001223 1057.50007

Gross Margin 0.254203773 0.217777778 0.206611587 0.399159686 0.203192172 0.300639673

Starting Balance 10000 10000 10000 10000 10000 10000

Units Sold 116 352 37 132 118 82

Unit Price 60 30 110 35 45 75

Unit Cost 26 12 48 13 22 30

Total Revenue 4044.000077 5400 2238.500049 2856.000105 3258.000122 3517.50007

COGS 3016 4224 1776 1716 2596 2460

Market Costs 3200 900 6000 1100 1400 1300

Distribution Costs 0 0 0 0 0 0

Total Fixed Costs 3200 900 6000 1100 1400 1300

Total Cost 6216 5124 7776 2816 3996 3760

Net Profit -2171.999923 276 -5537.499951 40.00010514 -737.9998777 -242.4999303

Contribution Margin 8.862069631 3.340909091 12.50000131 8.636364433 5.610170528 12.89634231

Final Balance 7828.000077 10276 4462.500049 10040.00011 9262.000122 9757.50007

Key Performance Indicators:

Corporation KevGear Troy Taylor Alpine High Wafaa Shammout SnowSport EastWest

Target Segment University Students School Children Outdoor Enthusiasts Outdoor Enthusiasts School Children Urban Commuters

Characteristics Score 84 77 52 38 93 79

Features Score 0 31 22 22 9 9

Average Appeal Score 42 54 37 30 51 44

Price Score 2 4 3 1 2 3

Message Score 8 10 10 16 0 8

Interest Level 18 18 19 18 18 18

Media Spending 3200 900 6000 1100 1400 1300

Average Margin 20.5 10.5 37.25 15 14 28.12

Distributor Deficit No No No No No No

Profit -2171.999923 276 -5537.499951 40.00010514 -737.9998777 -242.4999303

Profit Rank 5 1 6 2 4 3

Market Share 0.19 0.25 0.11 0.13 0.15 0.17

Market Share Rank 2 1 6 5 4 3

Largest Distributor Available No Yes No No No Yes

Decisions

KevGear

KevGear has targeted the segment University Students

KevGear adopts the Rounded Top model

KevGear replaces Thin Spaghetti straps with Wide Padded

KevGear changes to Eco-Friendly

KevGear adds a Waterproofing

KevGear recolors their backpack Green

KevGear increases price from 0.00 to 60.00

KevGear added a distribution deal with Direct

KevGear added a distribution deal with Department Store

KevGear added Top 40 at frequency 2x to its advertising platform

KevGear added Smart to its messages

Troy Taylor

Troy Taylor has targeted the segment School Children

Troy Taylor replaces Thin Spaghetti straps with Basic

Troy Taylor adds a Water Bottle

Troy Taylor recolors their backpack Red

Troy Taylor increases price from 0.00 to 30.00

Troy Taylor added a distribution deal with Direct

Troy Taylor added a distribution deal with Discount Retail Chain

Troy Taylor added Comic Book at frequency 2x to its advertising platform

Troy Taylor added Fun to its messages

Alpine High

Alpine High has targeted the segment Outdoor Enthusiasts

Alpine High adopts the Large Rectangular model

Alpine High replaces Thin Spaghetti straps with Wide Padded

Alpine High replaces Wide Padded straps with Wide + Chest

Alpine High adds a GPS

Alpine High recolors their backpack Blue

Alpine High increases price from 0.00 to 110.00

Alpine High added a distribution deal with Direct

Alpine High added a distribution deal with Department Store

Alpine High added Wilderness Cable Network at frequency 2x to its advertising platform

Alpine High added Peak Performance to its messages

Wafaa Shammout

ML Backpacks adopts the Rounded Top model

ML Backpacks replaces Thin Spaghetti straps with Basic

ML Backpacks adds a Water Bottle

ML Backpacks changes to Eco-Friendly

ML Backpacks recolors their backpack Black

ML Backpacks increases price from 0.00 to 35.00

ML Backpacks changed advertising frequency to 1x for Celebrity Gossip Blog

ML Backpacks added High Quality to its messages

ML Backpacks added Lightweight to its messages

ML Backpacks has targeted the segment Outdoor Enthusiasts

ML Backpacks added a distribution deal with Online Discount Retailer

SnowSport

SnowSport has targeted the segment School Children

SnowSport adopts the Rounded Top model

SnowSport replaces Thin Spaghetti straps with Basic

SnowSport adds a Audio Bundle

SnowSport recolors their backpack Red

SnowSport increases price from 0.00 to 45.00

SnowSport added a distribution deal with Online Discount Retailer

SnowSport added Online News at frequency 1x to its advertising platform

SnowSport added Cutting Edge to its messages

EastWest

EastWest increases price from 0.00 to 75.00

EastWest adopts the Square model

EastWest replaces Thin Spaghetti straps with Basic

EastWest changes to Luxury

EastWest adds a Water Bottle

EastWest added a distribution deal with Direct

EastWest added a distribution deal with Department Store

EastWest added Financial Journal at frequency 2x to its advertising platform

EastWest added Smart to its messages

Products

Company Base Straps Material/Color Price Target Segment Special Features

KevGear Rounded Top Wide Padded Eco-Friendly 60 Waterproofing

Troy Taylor Teardrop Rucksack Basic Synthetic 30 Water Bottle

Alpine High Large Rectangular Wide + Chest Synthetic 110 GPS

Wafaa Shammout Rounded Top Basic Eco-Friendly 35 Water Bottle

SnowSport Rounded Top Basic Synthetic 45 Audio Bundle

EastWest Square Basic Luxury 75 Water Bottle

Questions

What target market did you choose and why did you choose it (think in terms of data or information from the simulation)?

Company Answer

Wafaa Shammout I choose Outdoor Enthusiasts

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