What is your pricing objective? Explain why you chose the objective. Be sure to use the pricing objectives from the course materials.

Provide specific pricing information for your product$/$service as appropriate. What will you charge for your product or service? Explain the customer and competitor factors that you considered when establishing the price for your product$/$service$.$ Is there a price range or a maximum price that customers are willing to pay for your product$/$service$?$ How sensitive are customers to price for your product$/$service$?$ How much do competitors charge for a product$/$service similar to yours?

Identify the pricing strategies$/$approaches from the course materials that you will use and explain why you chose them.

What does the price say about your product$/$service in terms of value, quality, prestige, etc.? How does this align with the positioning and brand identity you previous defined for your company and product$/$service$?$

How much will it cost you to produce your product or provide your service? Consider both fixed and variables costs. Given these costs and your pricing, how much will you need to sell in order to breakeven and achieve profitability?