Question: what is your rationale? why did you select the various amounts of money to spend on each promotional element in your plan ? Assume that

what is your rationale? why did you select the various amounts of money to spend on each promotional element in your plan ?

Assume that you are the vice president of marketing for a small brand. You are trying to increase market share in the Chicagoland area. How would you plan for your brand to improve its current product strategy? 1. Budget: You have $50,000 to spend on promotions. 2. What are your recommendations on the Promotional Mix? 3. How will you allocate your money? 4. What is your rationale? Why did you select the various amounts of money to spend on each promotional element in your plan

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