Question: What issues does the LCBOs CEO face in this case? How favourable is Ontarios general environment for alcoholic beverages? Assess the intended strategic direction for

What issues does the LCBOs CEO face in this case?

How favourable is Ontarios general environment for alcoholic beverages?

Assess the intended strategic direction for the LCBO. Does it address the LCBOs external challenges?

Identify the gaps in the LCBOs current capabilities that will need to be filled in order for the LCBO to succeed with its new strategy.

What is your assessment of the steps the LCBO has already taken to fill the gaps?

What actually happened? Fast forward to 2022

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