What Larson $(1977)$ calls the $$professional project$$ is under threat, and professional identity is in crisis. here is urgency to this discussion as the loss of trust in professions has accelerated in recent years. found that their most pressing issue was public lack of trust, ethics and the public is the $$problem$,$ better communication might be the solution; but if the professions and$/$or organizations were to reflect more deeply on what changes they need to make, then ethics not communication is the key give this paragraph a good shape