Question: What makes the Objective - and - Task Method a more effective budgeting approach compared to the Competitive - Parity Method for a campaign focused

What makes the Objective-and-Task Method a more effective budgeting approach compared to the Competitive-Parity Method for a campaign focused on long-term impact?
It reduces budget size
It increases the number of activities
It aligns spending with specific campaign objectives
It benchmarks against competitors' expenditures
What makes the Objective - and - Task Method a

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