Question: What method can be used to analyze the return on investment ( ROI ) for media, apart from attribution? Marketing mix model can be used.

What method can be used to analyze the return on investment (ROI) for media, apart from attribution?
Marketing mix model can be used.
Conversion lift can be used.
Smart Bidding can be used.
Viewable CPM can be used.
What method can be used to analyze the return on investment

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