Question: What method do copywriters use to credibly demonstrate that the sponsor understands the prospect? They use the word you frequently. They use independent test results

What method do copywriters use to credibly demonstrate that the sponsor understands the prospect?
They use the word "you" frequently.
They use independent test results to substantiate product claims.
They use unusual layouts and vibrant colors.
They write three-word headlines.
They write a long ad copy.
What method do copywriters use to credibly demonstrate that the sponsor

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