What misalignment(s) caused channel conflict between manufacturers and dealers in the automotive industry? How was this...
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What misalignment(s) caused channel conflict between manufacturers and dealers in the automotive industry? How was this conflict reflected in the attitudes of GM and its dealers toward the CDK Digital program? How would you characterize CDK Digital's core competencies as of 2011? Suppose a car shopper's interests could be known when he/she visited a dealer website. How would the dealer want to treat him/her? What about the OEM? How can CDK Digital leverage its core competencies to provide a website solution that both GM and its dealers consider to serve their interests? What misalignment(s) caused channel conflict between manufacturers and dealers in the automotive industry? How was this conflict reflected in the attitudes of GM and its dealers toward the CDK Digital program? How would you characterize CDK Digital's core competencies as of 2011? Suppose a car shopper's interests could be known when he/she visited a dealer website. How would the dealer want to treat him/her? What about the OEM? How can CDK Digital leverage its core competencies to provide a website solution that both GM and its dealers consider to serve their interests?
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1 Channel Conflict in the Automotive Industry Misalignments can arise from conflicting goals incenti... View the full answer
Related Book For
Understanding Business Ethics
ISBN: 9781506303239
3rd Edition
Authors: Peter A. Stanwick, Sarah D. Stanwick
Posted Date:
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