What posits that new firms should first expand within their home market, and then expand into similar
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What posits that new firms should first expand within their home market, and then expand into similar or nearby markets, and preferably use lower risk entry modes early on?
Which of the IS generally a good strategic reason for a company to undertake an M&A?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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