Question: What problems did Starbucks face in the early 2 0 0 0 s ( as described in the case ) ? How do these problems

What problems did Starbucks face in the early

2000

(

as described in the case

) ?

How do these problems relate to the characteristics of services? How do these problems relate to service quality delivery and business profitability? were the key elements of Starbucks' original value proposition? What customer needs does Starbucks initially seek to fulfill? How did Starbucks deliver value to its customers throughout the whole customer experience?

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