Question: What recommendations would you make to Costco top executives regarding how best to sustain the company's growth and improve its financial performance? Select yes for

What recommendations would you make to Costco top executives regarding how best to sustain the company's growth and improve its financial performance?
Select "yes" for those statements below that are accurate and choose "no" for those that are not.
Boost profitability by doing a better job of containing selling and administrative costs.
Yes
Continue to open new stores and grow sales at existing stores.
Yes
Incur long-term debt by 300% to build and open new stores in the next five years.
No
Consider changing the existing strategy to a best-cost provider strategy to appeal to a larger customer base.
No
Acquire smaller warehouse clubs such as BJs to gain knowledge of store operations and correct current inefficiencies.
No
Raise prices fractionally, which is probably the quickest and surest route to better profitability.
No
Transition to a pricing strategy that is less focused on discount pricing and more focused on premium pricing to boost margins.
No

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