Question: What requirements does a market segment need? A. Including all segments into larger markets for similar results. B. Effectively using both small and large segments

  1. What requirements does a market segment need?

    A.

    Including all segments into larger markets for similar results.

    B.

    Effectively using both small and large segments to evaluate the market needs.

    C.

    Dividing a market into smaller segments with distinct needs, characteristics or behaviors.

Which marketing targeting strategy targets more than one market segment?

A.

Concentrated marketing.

B.

Micromarketing.

C.

Undifferentiated marketing.

D.

Differentiated marketing.

  1. A product is anything that consists of activities, benefits, or satisfaction.

    True

    False

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