Question: -What risks does featuring Colin Kaepernick in the Just Do It campaign present? - As a brand manager what questions would you ask yourself, your

-What risks does featuring Colin Kaepernick in the "Just Do It" campaign present? - As a brand manager what questions would you ask yourself, your internal stakeholders and consumers before making this decision? - Do Colin's beliefs align with Nike's brand purpose? Please elaborate. - Would you notify other stakeholders of your decision to feature Colin in order to gain feedback and prevent or anticipate any backlash from them? Why or why not

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