What role do goodwill and intangible assets play in the modern knowledge-based economy, and how do they

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What role do goodwill and intangible assets play in the modern knowledge-based economy, and how do they influence a company's competitive advantage and market valuation?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Sep 09, 2023 06:59 AM

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What role do goodwill and intangible assets play in the modern knowledge-based economy, and how do they

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Goodwill and intangible assets play a significant role in the modern knowledgebased economy and have a substantial impact on a companys competitive ad... View the full answer

Global Marketing management

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