Question: What role does the marketer play as a change agent? 3 . Discuss the three cultural change strategies a foreign marketer can pursue. 4 .

What role does the marketer play as a change agent?
3.Discuss the three cultural change strategies a foreign marketer can pursue.
4.Culture is pervasive in all marketing activities. Discuss.
5.What is the importance of cultural empathy to foreign marketers? How do they acquire cultural empathy?
6.Why should a foreign marketer be concerned with the study of culture?
7.What is the popular definition of culture? Where does culture come from?
8.Members of a society borrow from other cultures to solve problems that they face in common. What does this mean? What is the significance to marketing?
9.For the inexperienced marketer, the similar-but-different aspect of culture creates an illusion of similarity that usually does not exist. Discuss and give examples.
10.Outline the elements of culture as seen by an anthropologist. How can a marketer use this cultural scheme?

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