What should be my reply to the below post $-$ Today$$s business communication and collaboration frequently depend on multiple chatbot platforms that are widely used. The textbook by Sharda et al$.(2020)$ Chapter $12$ pointed three prominent chatbot platforms. These chatbot platforms identified are IBM Watson Assistant, Microsoft Bot Framework, and Twyla. IBM Watson serves as an AI$-$driven chatbot platform that allows companies to automate customer service interactions through natural language processing $($NLP$),$ machine learning capabilities and data analytics tools. It has been developed to manage complicated dialogues through user intent comprehension and relevant response delivery by analyzing collected data. Freight forwarding and logistics benefit from its capabilities to enhance customer service and automate tasks while boosting operational efficiency. The system integrates with TMS and WMS systems and ERPs to enable smooth data exchange while offering customers direct booking platforms for freight shipments without agent intervention. The platform enables appointment scheduling while optimizing routes for shipments and minimizing booking mistakes. Through historical shipment data analysis Watson predicts potential risks and proposes logistics strategies that save costs in addition to providing demand forecasting insights which enable optimized inventory management and transportation planning. IBM Watson operates as an advanced artificial intelligence chatbot platform which excels in natural language processing $($NLP$),$ automation functions and predictive analytics abilities. The effectiveness of Watson as a freight forwarding solution faces limitations just like other chatbots for example, It needs extensive customization to work with existing freight management systems $($FMS$),$ transportation management systems $($TMS$),$ and customs databases. API calls and advanced AI models contribute to increased costs while customization enhances these expenses smaller logistics companies might choose basic and affordable alternatives such as Google Dialogflow or custom chatbots because Watson functions best when connected with current FMS$,$ TMS and CRM systems making outdated systems and missing API links result in incorrect or obsolete chatbot responses. IBM Watson chatbot serves as a robust AI tool in the freight forwarding sector to automate procedures and improve customer service while decreasing response times for businesses. The integration with logistics systems enables the delivery of real$-$time insights while streamlining operations and reducing manual labor.