Question: What should Chris do ? ( A ) Be conservative and continue to state the average savings as 5 to 1 5 percent. Be prepared

What should Chris do?
(A)Be conservative and continue to state the average savings as 5 to 15 percent. Be prepared to show the customer how to maximize savings.
(B)Go with the 15 percent figure and back it up with testimonials from customers that had achieved 15 percent savings.
(C)Early in the sales dialogue, learn more about the customers situation and then estimate the potential cost savings for the customer.

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