What should I comment on this analyses statingsomething positive, an additional point that they missed, and a reading that they could refer to and the reason with reference please

Given the importance of brand extension, a better understanding of all of the innovativeness as factors to influence the acceptability of brand extensions, marketers should be able to develop more effective strategies (Hem, de Chernatony and Iversen, 2003).

-Reputation: As the brand strength has been defined implicitly in terms of client 's predispositions to the brand (Keller, 1993), so the brand equity and consumer preference can be utilized to influence the marketers 'decision on whether to extend the brand by launching new products throughout line extension or category extension. There is a higher possibility to be successful for the new products if the brand has been widely accepted to the consumers on the market with a good reputation.

-Innovativeness: Defining consumer innovativeness on brand extension evaluations is another important element to influence the brand extension (Rogers, 1983). There is an observation stating that consumers high in innovativeness are more easily to accept new brands (Hem, de Chernatony and Iversen, 2003). Thus, defining the target market is one of the priorities to the brand on whether to launch new products with creative ideas or traditional elements. Moreover, the level of consumer innovativeness also plays an important role in defining the type of extension to be either the line extension or category extension as well.