Question: What should the mission statement for Westwind Resort be ? How should the mission statement be developed? Who should review it and have input? How

What should the mission statement for Westwind Resort be?
How should the mission statement be developed? Who should review it and have input?
How could Wendell use the SWOTs that the management team had developed to form the basis for a marketing plan?
How should he lead the team in the development of a marketing plan? What should be the next steps?
What additional components of the marketing plan need to be developed? What additional data and input would be necessary to complete the plan?

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