Question: What statement about positioning is not true? Group of answer choices Positioning ignores secondary product benefits because they are not the key factor that gives
What statement about positioning is not true?
Group of answer choices
Positioning ignores secondary product benefits because they are not the key factor that gives the customer a compelling reason to buy.
Positioning only focuses on the benefits of an offering
Positioning is a statement that clearly explains all the reasons why a customer should buy your offering over a competitors offering.
Is based on the concept that target customers cannot process and remember all the benefits of a product offering.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
