What statement best describes a Market Pull model for New Product Development?

Question $33$Answer

a$.$

A product is developed using a technology known to the company and marketing develops a message to pull consumers to the product.

b$.$

Engineering and development are the functional areas driving the process.

c$.$

Ease of conveying the Unique Selling Proposition via Advertising to the End User is the first consideration.

d$.$

Marketing seeks to understand consumer needs to develop a product to satisfy the consumers' unmet needs.