Question: What statement is true about the marketing plan? Multiple Choice It reflects the goals of the advertising department. It forces all departments to focus on

What statement is true about the marketing plan?

Multiple Choice

  • It reflects the goals of the advertising department.

  • It forces all departments to focus on the customer.

  • It is planned for a period of time and should rarely be adjusted.

  • It provides general strategies for achieving goals.

  • It should be as long and detailed as possible.

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