Question: What strategy is Nabisco using to leverage Oreo's popularity and brand equity by expanding the variety of cookie flavors, such as carrot cake, cookie butter

What strategy is Nabisco using to leverage Oreo's popularity and brand equity by expanding the variety of cookie flavors, such as carrot cake, cookie butter cr

,

and mint?

What strategy is Nabisco using to leverage Oreo's popularity and brand equity by expanding the variety of cookie flavors, such as carrot cake, cookie butter cr

,

and mint?

brand diversification

line extension

line diversification

brand extension

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What strategy is Nabisco using to leverage Oreo's popularity and brand equity by expanding the variety of cookie flavors, such as carrot cake, cookie butter cr me , and mint?

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