What term describes the process by which an analytics system improves its accuracy through the analysis of additional data, without requiring alterations to its programming?

Simulated modeling

Machine learning

Incremental adjustment

Pattern recognition

Question $17(0\mathrm{.}5$ points$)$

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The marketing expense associated with persuading customer to buy a product is known as

$$ customer acquisition cost

customer asset price

customer conversion rate

customer lifetime value