Question: what the main strategy development tools are and how they are used in business. Your essay must contain a comprehensive discussion of 4 of the

what the main strategy development tools are and how they are used in

business. Your essay must contain a comprehensive discussion of 4 of the following: PESTEL, Five

Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact

Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical

examples from industry.

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