Question: What three to four top priority issues do CEO Calvin McDonald and lululemon management need to address? Select yes for those statements below that are
What three to four top priority issues do CEO Calvin McDonald and lululemon management need to address?
Select yes for those statements below that are accurate and choose no for those that are not.
How fast to expand the number of lululemon stores.
How rapidly and by what means to expand the distribution of lululemon products to foreign markets outside North America.
How to increase average sales per companyowned stores and sales per gross square foot to preCOVID levels?
Whether to increase its investment on omni guest experiences such as events, and dynamic new store formats.
Whether to change the three growth priorities to product innovation, market expansion, and marketing and adverting.
How fast and how far to expand lululemons product offerings into additional sports apparel and recreational apparel categories. Should the company continue to focus mainly on yoga and related fitness apparel?
What to do about improving the lululemon Studio formerly MIRROR athome fitness unit?
What recommendations would you make to lululemon CEO Calvin McDonald?
Select yes for those statements below that are accurate and choose no for those that are not.
Continue to expand into additional foreign countries and geographic regions of the world.
Launch instore promotional campaigns and other instore shopping events in order to help attract customers to visit stores more often.
Continue to emphasize and ensure that lululemon apparel items are stylish, fashionable, and must have, thereby helping to grow the companys base of satisfied customers.
Consider backward integration into manufacturing own clothing line.
Continue to open popup locations at a faster rate than regular stores. Popup locations offer a wider variety of items.
Continue to add new performancebased apparel items for women, men, and teenagers of both sexes to the companys product lineup
Continue to invest in lululemon studio operations.
Continue to seek out innovative fabrics for fitness apparel that enhance performance, comfort, and product quality.
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