Question: What to do? Find a real industry example where any company/ brand has used any kind of Market Research to: - launch a product or

What to do? Find a real industry example where any company/ brand has used any kind of Market Research to: - launch a product or service OR - improve product or service OR - used research to find out the reasons for failure of its product or service. Make a detailed case study and present in class, powerpoint is recommended. Do not forget the citations to source all data properly. You will be graded for the following: (45 marks) 1. Appropriateness of the example chosen - 10 marks 2. What was the need for Research? - 10 marks 3. Explanation of research done for product/service - 10 marks 4. How did this market research benefit the brand/ company? - 10 marks 5. Formatting, spelling and grammar (5 marks)

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