WHAT TO DO: marketing plan

TOPIC: WORM COMPOSING BIN

FORMAT:

MARKETING PLAN

1.0 Executive Summary

1.1 Brief Description of Business

1.2 Market

1.3 Products/Services

1.4 Management

1.5 Financing needs

2.0 Situation Analysis

2.1 Market Summary

Target Markets

2.1.1 Market Demographics

Geographic

Demographic

Behavior Factors

2.1.2 Market Needs

2.1.3 Market Trends

2.1.4 Market Growth

2.2 SWOT Analysis

2.2.1 Strengths

2.2.2 Weaknesses

2.2.3 Opportunities

2.2.4 Threats

2.3 Competition

2.4 Product Offering

2.5 Keys to Success

2.6 Critical Issues

3.0 Marketing Strategy

3.1 Mission

3.2 Marketing Objectives

3.3 Financial Objectives

3.4 Target Markets

3.5 Positioning

3.6 Strategies

3.7 Marketing Mix

3.8 Marketing Research

4.0 Financials

4.1 Break-even Analysis

4.2 Sales Forecast

4.3 Expense Forecast

5.0 Controls

5.1 Implementation'

5.2 Marketing Organization

5.3 Contingency Planning

Difficulties and Risks