Question: What two important metrics do marketers use to evaluate profitability? Multiple Choice gross margin and marketing expenditures customer acquisition and continuing sales to established customers

What two important metrics do marketers use to evaluate profitability?
Multiple Choice
gross margin and marketing expenditures
customer acquisition and continuing sales to established customers
customer acquisition and individual customer profitability
new lines of business and individual customer profitability
continuing sales to established customers and new sales from expanding markets
What two important metrics do marketers use to evaluate profitability? Multiple

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