. What two parties are involved in the communication process? Response andfeed back 2. What is noise? What does it do to communication? and decoding sander and rec What are the goals of promotion? message andmedia Nosie m + What are the 6 elements of the promotional mix? feed back 5. Which elements of the promotional mix have one-way communication? adverdi sire Which elements of the promotional mix have two-way communication? Solid media 7. Which elements of the promotional mix have very fast feedback? shirt - Response to PALA 8. Which elements of the promotional mix struggle with control over the message? the comunu cation 9. Which elements of the promotional mix can reach a large audience quickly? and the promotions 10. What does AIDA stand for? 11. Which elements of the promotional mix can effectively catch attention? 12. Which elements of the promotional mix can effectively influence action? 13. What are the factors that influence the promotional mix? 14. If your company is selling products to other business, what is the key element of the promotional mix? 15. Describe how promotion changes over the life cycle of a product. 16. If you are selling a complex product, which element of the promotional mix is key and why? 17. What is the difference between push and pull strategies