What type of theory or approach to persuasion can be used for a Go Pro Hero 8

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What type of theory or approach to persuasion can be used for a Go Pro Hero 8 ad? Based on the approach or theory, what would the call to action be?

Target audience: Mainstream families

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Managerial Accounting

ISBN: 978-0134128528

5th edition

Authors: Karen W. Braun, Wendy M. Tietz

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Posted Date: Mar 12, 2024 02:58 AM

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What type of theory or approach to persuasion can be used for a Go Pro Hero 8

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Expert Answer:

For a GoPro Hero 8 ad targeting mainstream families the Elaboration Likelihood Model ELM of persuasion could be an effective theoretical framework ELM ... View the full answer

Managerial Accounting

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