Question: What unique services characteristic makes issues such as caracity management and the smoothing of demand critical issues for marketers in the hotel/motel business and has

What unique services characteristic makes issues such as caracity management and the "smoothing of demand" critical issues for marketers in the hotel/motel business and has actually led to new firms such as PriceLine.com (select the best one)? the variability (inconsistency) of service performancethe perishability (lack of inventory) of services the interest level of federal regulatory agencies in service marketingthe inseparability of the service from the provider

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