What will be a good executive summary for below metioned essay ? can u write me a executive report for below essay

Puma is a German multinational corporation based in Herzogenaurach, Bavaria, that designs and manufactures athletic and casual footwear, apparel, and accessories. Rudolf Dassler founded the Puma company in 1948 and is well-known sneaker manufacturers.

Puma publishes content on Facebook, Twitter, Instagram, and other social media websites on a regular basis. The brand's millions of fans are extremely engaged and regularly interact with it on social media. Puma sponsors Indian cricket captain Virat Kohli, who has 94.2 million Instagram followers and is a source of inspiration for today's youth. Puma's generic approach is differentiation, which it implements around the board in its global market activities. This generic approach, according to Porter's model, provides competitive advantage by enhancing the uniqueness of the company and its products.

To summarise, in order to increase revenue, the Sneaker Business should create and develop exclusive products. The use of ad extensions to increase ad clicks allows a company to connect with its customers more effectively. Other types of social media, such as community blogs and discussion forums, may be integrated into the business.

The best way for a business to improve the value they provide to their customers through Social Media is to research their competitors.