What will we cover in MRKT $621-$ Marketing Management?

Foundations of Digital $-$ Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.

Web & Email $-$ Recognize the importance of having an online presence to the business.

UNVERSTY

Digital

Marketing

Institute?

CANADA west

Social Media $-$ Understand the benefits of social media in supporting brand, marketing and sales.

Social Cugiomer Service $-$ Recognize the benefits of social media and other digital tools as a customer service channel.

Challenges & Risks $=$ Understand the challenges, risks, and reputation issues associated with digital that can affect organlzations and that need to be managed.

Digital Mindset $-$ Recognize the opportunity to achieve or exceed business goals by adopting a digital mindset.