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QUESTION 1 Ikea was discussed as an example of a firm successfully expanding into other countries. According to lecture, what was the key to Ikea's success? A. Ikea used secondary research to learn about its potential target segment OB. The countries Ikea expanded into had segments with similar tastes to US and Swedish consumers, so Ikea did not have to make large adjustments to its 4 p's The Ikea brand means something entirely different in each country Ikea conducted primary research on its potential target segment QUESTION 2 According to lecture, which of the following statements is true? A Americans make more impulse purchases than Asians B. Americans use more coupons than Asians 6. Asians make more impulse purchases than Americans D. Asians use more coupons than Indians Click Save and Submit to save and submit. Click Save All Answers to save all answers, Save All Answers MacB QUESTION Ikea was discussed as an example of a firm successfully expanding into other countries. According to lecture, what was the key to Ikea's success? A. Ikea used secondary research to learn about its potential target segment B. The countries Ikea expanded into had segments with similar tastes to US and Swedish consumers, so Ikea did not have to make large adjustments to its 4 P's C. The Ikea brand means something entirely different in each country D. Ikea conducted primary research on its potential target segment QUESTION 2 According to lecture, which of the following statements is true? Americans make more impulse purchases than Asians 3. Americans use more coupons than Asians OC. Asians make more impulse purchases than Americans D. Asians use more coupons than Indians Click Save and Submit to save and submit. Click Save All Answers to save all answers Save All Ans 11