Question: What would be a primary reason to create a negative persona? Customer does not follow the company on social media Customer shops infrequently Customer has

What would be a primary reason to create a negative persona?

  • Customer does not follow the company on social media
  • Customer shops infrequently
  • Customer has high acquisition costs
  • Customer wont sign up for the email newsletter

Consistency, stability, and individual differences are key indicators of what important element of consumer behavior?

  • Starting a business
  • Brand optimization
  • Consumers personality traits
  • Consumers purchasing patterns

What marketing strategy would attract survivors?

  • In-store discount day
  • Email coupon
  • Website discount promotion
  • Mobile app gift card

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