what would be an appropriate response/feedback for the following post?

Central tendency in my dissertation research

Measures of central tendency will play a key role in my qualitative study by providing foundational insights into participant behavior. For my research, I will use data from my YouTube channel analytics, with over 100 subscribers, to identify and invite participants for focus groups and interviews. This includes analyzing engagement metrics such as likes, comments, and watch time to assess trends and participant behavior. Measures like the mean and median will help summarize this engagement data, ensuring I capture the central patterns effectively.

Descriptive statistics will provide an overview of my sample population, such as the average number of likes per video or the median watch time, offering a clear snapshot of participant trends (Frankfort-Nachmias et al., 2021). For example, understanding the average engagement per video will help identify participants who demonstrate consistent involvement with the content. Such insights are crucial for refining recruitment strategies and aligning data collection efforts with my research goals.

In addition, inferential statistics will support analyzing this data to draw broader conclusions. By identifying deviations or outliers, I can better understand the range of participant behaviors and ensure data integrity. Villanova and Matherly (2024) emphasize the importance of addressing outlier behaviors in social media analytics, noting that these patterns often reflect critical insights into user disengagement or atypical activity.

Using measures of central tendency in conjunction with qualitative methods will allow me to blend numerical patterns with in-depth participant feedback, enhancing the depth and accuracy of my study's findings.

References

Frankfort-Nachmias, C., Leon-Guerrero, A., & Davis, G. (2021). Social statistics for a diverse society (9th ed.). SAGE Publications.

Villanova, D., & Matherly, T. (2024). For shame! Socially unacceptable brand mentions on social media motivate consumer disengagement. Journal of Marketing, 88(2), 61-78. https://doi.org/10.1177/00222429231179942