What would be an example of random error that could impact a measure on your survey?

a)

A customer's mood when they take the survey

b)

A photocopying error on all copies of the survey where one item could not be read.

c)

A typo in one item of the survey that occurs on all copies of the survey.

d)

All of these are examples of random error.

Question 2

In your survey, you include 3 items measuring M Line's reputation and 3 items measuring customer purchase intention. If the items measuring M Line's reputation had a low correlation with the items measuring purchase intention, that would be evidence of

a)

Convergent validity

b)

Discriminant validity

c)

Topical validity

d)

Internal consistency