Question: what would be better, using casual or descriptive study to formulate a research hypothesis? You are a marketing manager working for ERC Inc. (fictional). The

what would be better, using casual or descriptive study to formulate a research hypothesis?

You are a marketing manager working for ERC Inc. (fictional). The company owns several vintage theaters in Northern California, including the El Rey Theater in downtown Chico. In recent years, the El Rey has screened a variety of niche films and has also hosted concerts. Although the El Rey's events have been reasonably well- attended and although the theater enjoys a prime location close to campus, the El Rey is losing money. The VP of Marketing at ERC has asked you to develop a marketing strategy which will enable the El Rey to consistently attract Chico State students. Before developing your marketing strategy, the VP of Marketing wants you to do some marketing research. "age 1 of 2 340 words Focus

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