What would ROI be

Eing Homework: Chap... Question 1, Metrics 2.1 Part HW Score: 22 22%, 0.22 of 1 point Points: 0.22 of 1 Save In 2014. Company A reported profits of about $42 bin on sales of $27 bition For the same period, Company B posted a profit of about $27 bilion on sales of $80 billion. So Company A is a better marketer, right? Sales and profits provide information to compare the profitability of these two competition but between these numbers is information regarding the efficiency of marketing efforts in creating those sales and profits. Using the following information from the companios' income statements Columbers are in thousands calculato profit margin, et marketing contribution, marketing return on sale for marketing ROS) and marketing return on investment for marketing Ron for each company Company A Company B Sales 5227 422.000 $36 335.000 Gross Profit 576, 107.000 $59.270,000 Marketing Expenses 8.627.650 $15,390.600 Net Income Profit) $42.388.000 $27.085.000 Fill in the table below. (Round the NMC to the new whole number and all other to two decimal) Company A Company B Pront Margin 18.84 31.37 NMC $07479350 543871400 Marketing ROS 20.07 50.81 Marketing ROI 7821 2849 Incom Help Me Solve This Print Clear All Final Check