WHAT WOULD YOU DO ANALYSIS REPORT First reading. Become familiar with the situation of the organization: Identify insights into the problem Obtain background information on the environment and organization Second reading. Pay attention to key facts and assumptions: Determine relevance and reliability of the data Avoid these pitfalls: Do not rush to a conclusion Do not confuse belief with fact Sub-headings - Make sure you use sub-headings in your report Conclusion and Recommendation Present your thoughts and opinions on what you think is the appropriate solutions, however you need to use information presented in the text/chapter as a foundation and rationale for your recommended solutions. Your discussion should be comprehensive and include any reference and citation for material or information use taken from the book or other authors. WHAT WOULD YOU DO? Cessna Headquarters, Wichita, Kansas The word en Chewy forward The de for the water when he was the performando No more people need to ens mest eft production in wich Skywan with any other lanty where planer Wetty fact, the Creathe best planerar com me.Ordenar fine planes and each eppes of Carnelecame short but he and prong gede bydym we can here sfintit bate 1970stepped badple. 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The prestations and the glory day Carine Skywe be burning Cewek becebe 2 years from benedice, start with a brand worshipeople hold you for the kids and will had to con e decorar www wysig they be doing conduively, where derging er places in which you want www.thewwhich cold come of WHAT WOULD YOU DO? Cessna Headquarters, Wichita, Kansas The words "Cessna Skyhawk" have special meaning One of the advantages of starting completely over for anyone who has ever wanted to learn to fly. At 27 is that you get to design the entire production facility. feet long and 8 feet tall, with a 36-foot wingspan, a 140 from its location to the new workers, to the suppliers. mph cruising speed, and room for two adults and their Everything is up for grabs. For instance, Cessna does luggage, more people have learned to fly with a Cessna most of its production in Wichita, Kansas. But since it Skyhawk than with any other plane in aviation history. left the single-engine plane business, Wichita mostly In fact, the Cessna Skyhawk is the best-selling plane of produces a small number of highly customized jets all time. Clyde Cessna built his first plane in 1911, and each year, just the opposite of your business, which is a Cessna became a storied name in aviation. Cessna built high number of standardized, single-engine planes. So, 750 gliders for the army in World War II, introduced the given the differences, you locate the new single-engine Skyhawk in 1956, produced the first turbo-charged and plane factory in Independence, Kansas, two hours away cabin-pressurized single-engine planes in the 1960s, de by car, and only 40 minutes away in one of Cessna's livered its first business jet in the 1970s, topped $1 bil- small planes. Along with a new location, you're debat- lion in sales in the 1980s, and then, in one of the worst ing taking a new approach to manufacturing planes downturns in the history of aviation business, nearly by using production teams. This decision may strike went out of business over the next decade and a half some colleagues as radical, particularly at conservative- Sales of general aviation aircraft, which had topped minded Cessna where, one of your fellow managers ad- out at 17,000 planes per year, dropped to 12,000 planes mitted, we probably got into a mode of doing things within a year, and over the next decade finally hit rock for the future based on how we'd always done things bottom at 928 planes for the entire industry. During the in the past." But the more you think about it, the more same time, Cessna's sales of piston-engine planes, like you are convinced that it is the right decision. Instead the Skyhawk, dropped from 8,000 per year to just 600. of using a standard production line where each worker Cessna was forced to lay off 75 percent of the employ does just one task, you are thinking about using teams ees at its piston-engine plane factories (Cessna also to assemble Skyhawks and other single-engine planes. makes business jets and larger planes) and eventually In an incredible departure from the engineering-based stopped making piston-engine planes altogether. How- standards in which the motions of every worker on the ever, after the economy improved and the US govern assembly line are studied for time, cost, and efficiency ment approved the General Aviation Revitalization Act implications, production teams would be completely (barring product liability lawsuits on any plane over 18 responsible for assembling the planes and for costs and years old), Cessna decided to start building its legend- quality ary Skyhawks again. You expect to see several benefits from a team- This is where you come in. With nearly 20 years in based approach, increased customer satisfaction from the company, your first job with Cessna was teaching improved product quality, faster, more efficient produc Cessna dealers how to service and maintain single- tion, and higher employee job satisfaction. A few things engine planes. But now, with profits flowing again and worry you, however. Despite all of their promise, teams the company's legal risk greatly reduced thanks to the and teamwork are also prone to significant disadvan- Revitalization Act, you've been made the vice-president tages. They're expensive to implement. They require of Cessna's "new" single engine business. It's your job significant training. And they only work about a third to rebuild this part of the business from the ground up. of the time they're used. So, despite their promise, you And because pilots tend to remain loyal to the kind of can't ignore the reality that using teams would be quite airplane on which they learned to fly, much depends risky for Cessna. on your success or failure. If you can rebuild Cessna's Still, you can't help thinking that teams could pay single-engine business, the pilots that learn to fly on to- off and that there might be ways for you to minimize day's Cessna Skyhawks will be buying Cessna business the risk of failure. For example, because the plant will jets 20 years from now. be in a new location, Independence, Kansas, you get to start with a brand new workforce. What kinds of people should you hire for teamwork? What kinds of skills and experience will they need to succeed in a team environ- ment? If you decide to take the plunge and use teams, how much authority and responsibility should you give them? Should they be limited to just advising manage ment, or should you make them totally responsible for quality, costs, and productivity? Finally, while you're considering using teams on the assembly line, are there other places in which you might use teams? Not all teams are alike. Maybe there are other places in which teams could contribute to the success of Cessna's "new" single-engine plane manufacturing facility? If you were in charge of Cessna's "new" single-engine factory, what would you do? Source Happy You Learning to Fly Cena (OnlineAvailable http://www.cia.com tanto faccend 22 May 2011 Greenwood M.Bedtod 8 Green Becoming Lean A Tale of Two Form Strategic Finance1 November 2002. Milgan. Baldrige Process to identify Best Suppliers, Puchong, 6 April 2006 Margen Cemra Charts Supply Changht Strategy Purchasing September 2000. Morgan Cross functional Bung Why Teams Are Hot Purchasing. 5 April 2001: Morgan "Cena Ame to Drive SCM Tits Very Come Here 21 St And Tooling To Make The Hupper Purchasing in 2003. Suman inades Lean Manufacturing. Fortune, 1 May 2000022cman. The Snap Business et tombader New Recipe A Dogece. Four Days to Asemble Them And it Rearly to Fly Fortunt. 21 January 2002. Greenwood M. Brand & Greene. "Becoming Alen El A Tale of women 1 November 2002. 12. Milligan C Baldinige Wocesso sentity to Suppruchung 6 April 2000, 75, Morg, Cona Cham Supply Chaing Strategy Purchasing September 2000, 42: Morgan, Crow functional Buying Why Team Purchasing April 2001, 27. Morgan Cuna ima Tu Drive SOMO In Very Core Here Are 21 Steps And Tooling To Make this oppon Puige 2003 Bosman Lean Manufacturing fortune May 2004, 022Smarthe Snap together Business bombardier's New Hope A Down Bears four Days To Assemble Them. And it's eady To Fortuna 21 w 2002. 104