Question: What Would You Do? Case Assignment (Procter & Gamble) Overview: Procter & Gamble's most successful new product innovation of the last decade, Tide Pods, are
What Would You Do? Case Assignment (Procter & Gamble) Overview: Procter & Gamble's most successful new product innovation of the last decade, Tide Pods, are being mistaken for candy and eaten by small children and elderly people with cognitive issues. Key Issues: Legal responsibilities vs. social responsibilities and doing more or less than society expects. Read the Case File: HW#2-CH4-Case-WWYD-P&G.pdf (click on file under Attachments): Please address the question after the case, "If you were the CEO of Procter & Gamble, what would you do?" Use the following brief outline to help guide your approach with summary and discussion: * One's own personal or work experience can be sources to help support your summary. That said, please be sure to support your work with material from the chapter (e.g., text, PowerPoint, class, etc.) * The (3) questions toward the end of the case can also promote good discussion and a format for your response. * If one uses references- e.g., web sites, articles- please list those refs to give credit where it's due (and to avoid plagiarism!). * Use the Case Study Grading Rubric from the Start Here folder as a general reference on how case assignments are graded. The
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