What Would You Do? Special Delivery: A Large Pepperoni With Extra Baggage Sales at a national pizza chain have hit rock bottom. The corporate office just hired a new chief marketing officer in hopes of saving their brand. Looking to make some noise, she has turned to your agency to create a television campaign that will help reestablish the brand as a leader in the category. Your agency is very optimistic about the opportunity and is hoping to produce some great work that will help right the ship. Not to mention you desperately need the business to remain stable in an unstable economy. During the initial phases of research, your team discovers several alarming facts about the new client. Apparently they have a history of unethical practices and will do anything to stay ahead of the competition. They have even gone as far as to employ spies at a competitor's headquarters in order to match their deals of the week. Furthermore, upon completing a social media audit, you discover that the chain's own employees are posting complaints about their job and their product. After presenting evidence of these problems to the client, it becomes clear she is not concerned. Through her eyes, weekly sales trump brand equity. She has asked your agency to press on with the development of the television campaign, including a few specific requests that don't settle well with your agency. Even though their pizza is considered unhealthy, the client only wants to cast extremely fit, attractive talent in the television spots. Furthermore, she is less concerned about creativity and more concerned about pushing the price point in order to increase sales. You have 2 weeks to create a solution, and the chief marketing officer's job might be riding on it. Discussion Questions 1. How can you solve the problem and still keep the client happy? 2. Is it ethical to portray healthy, attractive people in the television campaign? 3. In the coming months, how would you persuade the client to change their ways? 4. What's a good long-term solution for the internal problems the client is facing