What would you do? you have just started working as assistant brand manager for Silky Smooth skin cream, and you are responsible for one southeast Asian country. Silky Smooth is a skin moisturizer that also lighten skin tone. To this point, the lightening feature has not been noted on silky smooth product packaging or in advertising. In this country there is discrimination against people with darker skin tones, so many customers actively seek to lighten their skin. Two major skin cream competitors promote "skin lightening" by showing ads featuring an unhappy woman who starts using the product and become very happy and more successful with her lighter skin. Silky Smooth's consumer research predicts that promoting skin lightening benefits to customers with darker tones would increase Silky Smooth sales by 20 percent in less than a yer. you are wondering whether to target the market segment of women seeking lighter skin with advertising and packaging that emphasizes these benefits. Your boss says it is your call, while also reminding you of the. bonus you receive for growing sales by 10 percent or more?