Question: What You Need to Know About Segmentation, that useful segmentation includes six characteristics: identifiable, substantial, accessible, stable, differentiable and actionable. Share with the class how

"What You Need to Know About Segmentation," that useful segmentation includes six characteristics: identifiable, substantial, accessible, stable, differentiable and actionable. Share with the class how you would use these six characteristics to segment the market for your business. If your group has not selected a Startup Business Idea, then, for the purposes of this discussion, select an idea to apply and learn.

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