What you're doing: For this assignment, you will select a celebrity and create a Powerpoint/Keyriote/Prezi that identifies issue(s) about which the celebrity may be passionate describes the celebrity's potential demographic outlines a potential strategy for utilizing the celebrity's star power 1 - . Why you're doing it: This assignment will give you experience thinking about the importance of image and audience familiarity in messaging and marketing. It also supports thinking about various approaches to professional communication, even when not using a celebrity as a mouthpiece. What you need to know: Campaigns such as yours will likely benefit from some star power. There are countless examples of stars lending their voice to campaigns for a reasor; it can be incredibly effective. Sometimes, the involvement of stars in the campaign becomes as or more memorable than the campaign itself, and may even shape how the campaign is identified. A good example of this happening is the Jimmy Fund, so named for the boy being the Dana Farber institute. The effect of this one event was so great that it spawned a whole suite of Jimmy Fund fundraisers that operate to this day. That is the power of celebrity. Instructions: For this assignment, you will select a celebrity for us to target, and create a Powerpoint/Keynote/Prezi that identifies issue(s) about which the celebrity may be passionate, describes the celebrity's potential demographic, and outlines a potential strategy (commercials, radio spots, interviews, public events, etc.) for utilizing the celebrity's star power. This assignment draws from our discussions about "high\" and \"low\" art, the nature of celebrity, and examples of celebrity activism. PowerPoint, Keynote, or Prezi are preferred formats. If you would like to use another program, please contact me to ensure that | will be able to open your file, Your presentation should contain: * |dentification of the celebrity. Include promational images and background on their connection to the advocacy topic. If they do not have an existing connection to the topic, you should explain why they would be interested in the topic, and how we might appeal to them. = Rationale for the celebrity to serve as a spokesperson for our campaign. Why would we want to work with them? Are there-any drawbacks to their image, such as controversies or scandals with which we would not want to be associated? * Possible roles in the campaign. What specific message would the celebrity be most effective to convey? Submit the copy of your slide deck or Prezi for assessment below. If you would like to, you can record yourself giving the presentation using Canvas Studio and submit the video file for assessment. For assistance, see these instructions on Sereen Capture ( and, optionally, the student's face). recording the screen