Whats the difference between them? The first question that needs answering in discussing change is what are you changing from and what are you changing to? In the case of Facebooks transformation to Meta, where its starting from is clear, a social media company (with some add-ons) making its money almost entirely from selling advertising space. Meta at present is in part a vision of what will be and information as to what it will do, what its revenue sources will be is not as clear as it should be. What must be true about Meta for it to be more than a rebranding of Facebook is that it will go beyond the social media platform that currently exists and is its mainstay. Reading Metas descriptions of what it is suggest the possibility of engagement in hardware development and sales, content development and sales as significant aspects of its